Monday afternoon, Hewlett-Packard CEO Mark Hurd presented his keynote. This was one of the more entertaining presentations at Oracle OpenWorld. He answered attendee questions that had been videotaped. Many of his answers talked about breaking old molds of the "IT shop" and figuring out how to meet to use IT's recourses to achieve business goals. Mark Hurd quickly jumped on a golden opportunity to recap much of prepared presentation about IT when an attendee asked "What is the role of IT?" He managed to answer that question by highlighting four points. When asked if HP opinions about Google and Yahoo, he pushed the point that the more content that is created, the better it is for a equipment supplier like HP. In fact, Hurd noted that HP has half the equipment market share of Oracle customers.